Product portfolio rationalization
Deliver your customers with relevant products and services that will meet their needs and expectations.
Key challenges
products and services are supplied that are not of interest to customers
customers are dissatisfied with the products and services provided
there is a mismatch between related products and services
Achieved goals
delivery of only relevant products and services
satisfying customer needs
Products and services are the most important element of an organization that generates the financial revenue necessary for the operation and growth of the organization. On the other hand, there is a customer who is willing to pay for these products and services, because they will bring him higher added value. However, if the product portfolio is not created correctly, constantly analyzed and adjusted, it happens that products and services are supplied that are not of interest to customers, customers are dissatisfied with the products and services provided, there is a mismatch of related products and services.
The digital twin of the organization, which describes the offered products, their services, all other relevant components together with their dependencies, business goals and motivators can bring new perspectives to reveal current shortcomings or suggestions for improvement. In addition, this data can be extended to the metrics of the customer experience, which will make it possible to prepare a product portfolio that meets customer requirements to the greatest extent possible.
