{"id":3251,"date":"2021-03-10T14:28:10","date_gmt":"2021-03-10T14:28:10","guid":{"rendered":"https:\/\/www.digitwin-ce.com\/?page_id=3251"},"modified":"2021-03-10T18:05:24","modified_gmt":"2021-03-10T18:05:24","slug":"racionalizacia-produktoveho-portfolia","status":"publish","type":"page","link":"https:\/\/www.digitwin-ce.com\/cz\/byznys-oblasti\/racionalizace-produktoveho-portfolia\/","title":{"rendered":"Racionalizace produktov\u00e9ho portfolia"},"content":{"rendered":"

Racionalizace produktov\u00e9ho portfolia<\/strong><\/h1>\n\n\n\n

Dod\u00e1vejte Va\u0161im z\u00e1kazn\u00edk\u016fm relevantn\u00ed produkty a slu\u017eby, kter\u00e9 budou napl\u0148ovat jejich pot\u0159eby a o\u010dek\u00e1v\u00e1n\u00ed.<\/em><\/strong><\/h4>\n\n\n\n
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Kl\u00ed\u010dov\u00e9 v\u00fdzvy<\/strong><\/h2>\n\n\n\n

<\/i> jsou dod\u00e1van\u00e9 produkty a slu\u017eby, o kter\u00e9 nen\u00ed z\u00e1jem ze strany z\u00e1kazn\u00edk\u016f<\/p>\n\n\n\n

<\/i> z\u00e1kazn\u00edci jsou nespokojeni s poskytovan\u00fdmi produkty a slu\u017ebami<\/p>\n\n\n\n

<\/i> doch\u00e1z\u00ed k nesouladu v souvisej\u00edc\u00edch produktech a slu\u017eb\u00e1ch<\/p>\n<\/div>\n\n\n\n

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Dosa\u017een\u00e9 c\u00edle<\/strong><\/h2>\n\n\n\n

<\/i> dod\u00e1v\u00e1n\u00ed pouze relevantn\u00edch produkt\u016f a slu\u017eeb<\/p>\n\n\n\n

<\/i> uspokojen\u00ed pot\u0159eb z\u00e1kazn\u00edk\u016f<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

Produkty a slu\u017eby jsou nejd\u016fle\u017eit\u011bj\u0161\u00edm prvkem organizace, kter\u00e9 generuj\u00ed finan\u010dn\u00ed p\u0159\u00edjmy nezbytn\u00e9 pro chod a r\u016fst organizace. Na druh\u00e9 stran\u011b vystupuje z\u00e1kazn\u00edk, kter\u00fd je ochoten za tyto produkty a slu\u017eby zaplatit, proto\u017ee mu p\u0159inesou vy\u0161\u0161\u00ed p\u0159idanou hodnotu. Pokud v\u0161ak nen\u00ed produktov\u00e9 portfolio vytv\u00e1\u0159eny korektn\u011b, neust\u00e1le analyzov\u00e1ny a upravov\u00e1ny doch\u00e1z\u00ed k tomu, \u017ee jsou dod\u00e1v\u00e1ny produkty a slu\u017eby, o kter\u00e9 nen\u00ed z\u00e1jem ze strany z\u00e1kazn\u00edk\u016f, z\u00e1kazn\u00edci jsou nespokojeni s poskytovan\u00fdmi produkty a slu\u017ebami, doch\u00e1z\u00ed k nesouladu v souvisej\u00edc\u00edch produktech a slu\u017eb\u00e1ch .<\/p>\n\n\n\n

Digit\u00e1ln\u00ed dvoj\u010de organizace, ve kter\u00e9m jsou pops\u00e1ny nab\u00edzen\u00e9 produkty, jejich slu\u017eby, v\u0161echny dal\u0161\u00ed relevantn\u00ed komponenty spolu s jejich z\u00e1vislostmi, byznys c\u00edle a motiv\u00e1tor um\u00ed p\u0159in\u00e9st nov\u00e9 pohledy umo\u017e\u0148uj\u00edc\u00ed odhalit aktu\u00e1ln\u00ed nedostatky, \u010di n\u00e1vrhy na zlep\u0161en\u00ed. Tato data je nav\u00edc mo\u017en\u00e9 roz\u0161\u00ed\u0159it o metriky z\u00e1kaznick\u00e9ho z\u00e1\u017eitku, co\u017e umo\u017en\u00ed p\u0159ipravit takov\u00e9 produktov\u00e9 portfolio, kter\u00e9 v co mo\u017en\u00e1 nejv\u011bt\u0161\u00ed m\u00ed\u0159e spl\u0148uje po\u017eadavky z\u00e1kazn\u00edk\u016f.<\/p>\n\n\n\n\n\t

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Balanced Scorecard<\/h3>\n\n\t\t
\n \n \n Balanced Scorecard\n <\/a>\n\t \n <\/div> \n\n
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\n \n <\/i>\n <\/a>\n <\/div>\n\n