{"id":3245,"date":"2021-03-10T11:42:44","date_gmt":"2021-03-10T11:42:44","guid":{"rendered":"https:\/\/www.digitwin-ce.com\/?page_id=3245"},"modified":"2021-03-10T18:01:46","modified_gmt":"2021-03-10T18:01:46","slug":"podpora-iniciativ-zameranych-na-zakaznicke-potreby","status":"publish","type":"page","link":"https:\/\/www.digitwin-ce.com\/cz\/byznys-oblasti\/podpora-iniciativ-zamerenych-na-zakaznicke-potreby\/","title":{"rendered":"Podpora iniciativ zam\u011b\u0159en\u00fdch na z\u00e1kaznick\u00e9 pot\u0159eby"},"content":{"rendered":"

Podpora iniciativ zam\u011b\u0159en\u00fdch na z\u00e1kaznick\u00e9 pot\u0159eby<\/strong><\/h1>\n\n\n\n

Dod\u00e1vejte kvalitn\u00ed a konkurenceschopn\u00e9 produkty a slu\u017eby napl\u0148uj\u00edc\u00ed pot\u0159eby a o\u010dek\u00e1v\u00e1n\u00ed Va\u0161ich z\u00e1kazn\u00edk\u016f.<\/em><\/strong><\/h4>\n\n\n\n
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Kl\u00ed\u010dov\u00e9 v\u00fdzvy<\/strong><\/h2>\n\n\n\n

<\/i> jsou dod\u00e1van\u00e9 produkty a slu\u017eby, o kter\u00e9 nemaj\u00ed z\u00e1kazn\u00edci z\u00e1jem<\/p>\n\n\n\n

<\/i> dod\u00e1van\u00e9 produkty a slu\u017eby nejsou na trhu konkurenceschopn\u00e9<\/p>\n\n\n\n

<\/i> z\u00e1kazn\u00edci jsou nespokojeni a frustrovan\u00ed z dodan\u00fdch produkt\u016f a slu\u017eeb<\/p>\n\n\n\n

<\/i> z\u00e1kazn\u00edci odch\u00e1zej\u00ed ke konkurenci<\/p>\n<\/div>\n\n\n\n

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Dosa\u017een\u00e9 c\u00edle<\/strong><\/h2>\n\n\n\n

<\/i> dod\u00e1v\u00e1n\u00ed produkt\u016f a slu\u017eeb napl\u0148uj\u00edc\u00edch pot\u0159eby a o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edk\u016f<\/p>\n\n\n\n

<\/i> vytv\u00e1\u0159en\u00ed konkurenceschopn\u00fdch produkt\u016f a slu\u017eeb<\/p>\n\n\n\n

<\/i> uspokojen\u00ed pot\u0159eb z\u00e1kazn\u00edk\u016f<\/p>\n\n\n\n

<\/p>\n<\/div>\n<\/div>\n\n\n\n

Pro ka\u017edou organizaci je kl\u00ed\u010dov\u00e9 dod\u00e1n\u00ed produkt\u016f a slu\u017eeb, kter\u00e9 maj\u00ed pro z\u00e1kazn\u00edky p\u0159idanou hodnotu, za kterou jsou ochotni zaplatit. Z tohoto d\u016fvodu se dost\u00e1v\u00e1 do pop\u0159ed\u00ed z\u00e1kazn\u00edk a napln\u011bn\u00ed jeho pot\u0159eb a o\u010dek\u00e1v\u00e1n\u00ed prost\u0159ednictv\u00edm dod\u00e1van\u00fdch produkt\u016f a slu\u017eeb. Pozn\u00e1n\u00ed pot\u0159eb a o\u010dek\u00e1v\u00e1n\u00ed z\u00e1kazn\u00edka je v tomto p\u0159\u00edpad\u011b kl\u00ed\u010dov\u00fdm faktorem. Absence tohoto pozn\u00e1n\u00ed zp\u016fsobuje, \u017ee jsou dod\u00e1v\u00e1ny produkty a slu\u017eby, o kter\u00e9 nemaj\u00ed z\u00e1kazn\u00edci z\u00e1jem, dod\u00e1van\u00e9 produkty a slu\u017eby nejsou na trhu konkurenceschopn\u00e9, z\u00e1kazn\u00edci jsou nespokojeni a frustrovan\u00ed z dodan\u00fdch produkt\u016f a slu\u017eeb, z\u00e1kazn\u00edci odch\u00e1zej\u00ed ke konkurenci.<\/p>\n\n\n\n

Z\u00e1kaznick\u00fd z\u00e1\u017eitek z vyu\u017e\u00edv\u00e1n\u00ed slu\u017eeb a produkt\u016f organizace je sou\u010d\u00e1st\u00ed digit\u00e1ln\u00edho dvoj\u010dete. Zmapov\u00e1n\u00edm a zachycen\u00edm do tzv. \"Mapy z\u00e1kaznick\u00e9ho sc\u00e9n\u00e1\u0159e\" umo\u017en\u00edme odhalit mo\u017en\u00e9 mezery a zlep\u0161en\u00ed v poskytovan\u00fdch slu\u017eb\u00e1ch. To d\u00edky skl\u00edzen\u00e9 spjat\u00e9 vazb\u011b, co\u017e p\u0159edstavuje jednu, p\u0159\u00edpadn\u011b v\u00edce, metrik, kter\u00e9 lze vyhodnocovat a prezentovat v podob\u011b p\u0159ehledn\u00fdch sestav, \u010di heat map.<\/p>\n\n\n\n\n\t

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Customer Journey Map<\/h3>\n\n\t\t
\n \n \n Customer Journey Map\n <\/a>\n\t \n <\/div> \n\n
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\n \n <\/i>\n <\/a>\n <\/div>\n\n